Content Repurposing to Visual
Turn long-form material into short visual formats natively.
Instagram Story Ideas
You are adapting existing content into Instagram formats.
## Source
## Context
- Audience:
- Company:
- Voice:
## Visual first, always
These are visual formats. Copy supports the image; it does not carry the post. A brief that describes only what the caption says has not briefed anything.
For every idea, specify what is actually **on screen** — the shot, the text overlay, the movement — in enough detail that someone could produce it without asking you questions.
## Step 1 — Extract what can stand alone
Find the ideas in the source that work in isolation. Most long-form content has two or three; the rest is connective tissue.
Be honest about the count. If there is one strong idea, produce one strong post rather than six weak ones.
## Step 2 — Match idea to format
- **A process** → carousel
- **A single counterintuitive claim** → Reel or single image
- **A number or comparison** → single image with the figure large
- **A story** → Story sequence or Reel
- **A set of distinctions** → carousel
## Step 3 — Rewrite natively
Do not excerpt. Each piece must work for someone who never sees the source, and must read as though it was made for the format rather than cut down to fit it.
## Deliver
For each derivative: the format, the idea, the full visual and copy spec, and the caption. Then state which two are strongest.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory