Template Directory

Featured

Personal Cooking System

Build a repertoire, a store cupboard and a weekly rhythm that actually fits your life.

Recipes
Featured

Long-Form Adventure Game Master

A full campaign with persistent world state, real consequences and a game master who does not railroad.

Fun
Featured

Personal Health Programme Designer

A full, honest programme across training, nutrition, sleep and recovery — designed around adherence and reviewed properly.

Health
Featured

YouTube Channel Strategy System

Positioning, packaging, format design, production system and honest measurement for a channel that compounds.

YouTube Video Ideas
Featured

Complete YouTube Ad Production System

Economics, concept, scripting, production planning and testing for video advertising that pays back.

YouTube Ad Scripts
Featured

Twitter Presence System

Build a real position and a sustainable posting practice, rather than chasing reach.

Twitter Thread Ideas
Featured

Instagram Growth System

A complete approach to Instagram — positioning, formats, production and honest measurement.

Instagram Story Ideas
Featured

Full Paid Social Campaign System

Economics, creative strategy, testing, retargeting and diagnostics for a campaign that has to pay back.

Facebook Ads
Featured

Integrated Social Strategy System

A full social strategy — channel selection, positioning, production, partnerships and measurement, sized to real capacity.

Social Media
Featured

Content Engine Design System

Design an entire content operation — advantage, pillars, production, distribution and pruning — sized to real capacity.

Content Creation
Featured

Complete Growth Diagnostic & Plan

A full diagnosis of where growth is actually constrained, then a prioritised plan sized to real resources.

Growth Hacking Frameworks
Featured

Behavioural Audit of a Customer Journey

Map an entire journey against behavioural science, find the friction, and fix it without dark patterns.

Psychological Frameworks
Featured

Multi-Framework Copy Laboratory

Write the same piece four ways, judge them against each other, then build a synthesis from the strongest parts.

Copywriting Frameworks
Featured

Lifecycle Email Programme Architect

Design a complete lifecycle programme — triggers, segments, sequences and suppression — rather than a pile of campaigns.

Email Marketing
Featured

Full Conversion Copy System

Research, positioning, structure, drafting and testing for a page that has to convert.

Copywriting
Featured

Social Selling Conversation System

The full arc from first visibility to a real conversation — built on being known before you message.

Cold DM
Featured

Complete Cold Outreach Campaign System

Research, segment, sequence and measure a full outreach campaign — built to be defensible, not just high-volume.

Cold Email
Featured

Deep Debugging Partner

A structured, multi-round investigation for the bug that has already resisted the obvious fixes.

Coding
Featured

Full Pull Request Review System

A six-pass review producing a prioritised, evidence-backed verdict on a complete change.

Coding
Featured

Complete Blog Post Production System

End-to-end: strategy, research, outline, draft, edit and distribution as one guided sequence with checkpoints.

Blog Writing
Featured

Editorial Audit & Rewrite System

A rigorous multi-pass audit of an existing post, ending in a rebuilt draft and a diagnosis you can act on.

Blog Writing

Fix What Went Wrong

Diagnose a dish that failed, and work out whether it can be saved.

Recipes

Cook From What I Have

Real meals from the actual contents of your kitchen, without a shopping trip.

Recipes

Technique Explainer

Understand why a technique works, so you can stop following recipes exactly.

Recipes

Recipe Adaptation

Adapt a recipe for your restrictions, equipment or numbers, without it falling apart.

Recipes

Weekly Meal Plan

A week of food that shares ingredients, fits real evenings, and has a fallback.

Recipes

Interactive Story Game

A text adventure with real consequences and a world that stays consistent.

Fun

Character Role-Play

Play a character properly — with their knowledge, blind spots and manner, not just their catchphrases.

Fun

Explain It Ridiculously

Explain something real through an absurd frame — where the joke has to survive being accurate.

Fun

Creative Prompt Generator

Generate starting points that are specific enough to be genuinely useful.

Fun

Debate Partner

Argue a position properly — including one you were assigned and might not hold.

Fun

Guessing Game Host

Run a proper guessing game — one that is actually solvable and actually hard.

Fun

Constrained Writing Game

Writing under an arbitrary rule — where the constraint produces the invention.

Fun

Movement for Desk Workers

Realistic movement for people who sit all day, built for adherence not intensity.

Health

Sleep & Recovery Review

Work through what is actually disrupting sleep, in order of likelihood.

Health

Training Plan Builder

A progressive plan built around your actual constraints and why previous attempts failed.

Health

Habit Change Coach

Build a habit around how behaviour change actually works, not willpower.

Health

Nutrition & Meal Planning

Practical meal planning within real constraints — not a diet prescription.

Health

Stress & Workload Reset

Practical help with an overloaded period — and a clear line on when it is more than that.

Health

Tutorial & How-To Video

Teach something properly — the format with the longest useful life on the platform.

YouTube Video Ideas

Video Idea & Packaging

Test an idea by packaging it first — if the title and thumbnail do not work, nothing else will.

YouTube Video Ideas

Video Script with Retention Design

A script structured around where people actually leave.

YouTube Video Ideas

Comparison & Review Video

An honest comparison — the format that earns trust by conceding.

YouTube Video Ideas

Case Study & Teardown Video

Analyse a real example in depth — high trust, high effort, long shelf life.

YouTube Video Ideas

Shorts & Clips Strategy

Use short-form for discovery without cannibalising the long-form that actually converts.

YouTube Video Ideas

Problem-Agitate-Solve Video

The workhorse structure for video, with the line on agitation made explicit.

YouTube Ad Scripts

Direct Response Ad Script

A full script built to drive one action, sized to the format.

YouTube Ad Scripts

Testimonial Ad

A customer on camera — the highest-trust format and the one with the most rules.

YouTube Ad Scripts

Ad Variant Set for Testing

Produce a testable set from one concept without wasting production budget.

YouTube Ad Scripts

Demonstration Ad

Show the product working — the format with the least room to overclaim.

YouTube Ad Scripts

Five-Second Hook Lab

Generate and test the only part of a YouTube ad that reliably gets watched.

YouTube Ad Scripts

Contrarian Take

Disagree with your industry publicly, and be able to defend it.

Twitter Thread Ideas

Single Post Craft

The highest-leverage format — one idea, compressed until it is sharp.

Twitter Thread Ideas

Thread Structure & Writing

Build a thread around one idea, with every post able to stand alone.

Twitter Thread Ideas

Thread from Long-Form

Adapt existing material into a thread that stands on its own.

Twitter Thread Ideas

Data & Insight Post

Share a number worth reading, with the caveats that make it credible.

Twitter Thread Ideas

Story & Lesson Post

A specific thing that happened, and what it actually taught you.

Twitter Thread Ideas

Social Proof Story

Turn a real customer outcome into a short visual sequence.

Instagram Story Ideas

Story Sequence Design

A multi-frame story arc that holds attention to the last frame.

Instagram Story Ideas

Reel Concept & Script

Short-form video built around a first second that stops the scroll.

Instagram Story Ideas

Carousel Design

The format with the highest save rate — built to be worth saving.

Instagram Story Ideas

Behind-the-Scenes Content

Show real work — the format with the best return on effort for small teams.

Instagram Story Ideas

Content Repurposing to Visual

Turn long-form material into short visual formats natively.

Instagram Story Ideas

Retargeting Sequence

Different messages for people at different distances from buying.

Facebook Ads

Ad Concept Development

Generate genuinely different creative angles rather than five versions of one idea.

Facebook Ads

Hook Writing Lab

The first line or first second decides everything — so generate twenty and test them properly.

Facebook Ads

Creative Testing Plan

A test structure that produces learning rather than a winner you cannot explain.

Facebook Ads

Ad Copy Variations

Write the full set for a proven concept — primary text, headlines, descriptions.

Facebook Ads

Landing Page Match Audit

Most ad failures are actually landing page mismatches.

Facebook Ads

Campaign Diagnostic

Work out why a campaign is underperforming before changing anything.

Facebook Ads

Creator Selection & Vetting

Work out who is actually worth partnering with before spending anything.

Social Media

Organic Social Content Plan

A sustainable posting approach built around a real point of view.

Social Media

Platform-Native Adaptation

Take one idea and write it properly for each platform, rather than cross-posting.

Social Media

User-Generated Content Programme

Get customers making content, without it feeling extracted.

Social Media

Community Building Plan

Build a space people return to for each other, not for you.

Social Media

Social Proof Asset Builder

Turn real customer outcomes into assets you can use everywhere, with permission handled properly.

Social Media

Influencer Partnership Brief

Brief a creator so their audience believes it — which means giving up control of the words.

Social Media

Content Distribution Plan

The half of content work that most people skip entirely.

Content Creation

Story Structure — Hero’s Journey

Narrative structure applied to brand and customer stories, without the mythic overreach.

Content Creation

Content Strategy Foundation

Decide what to make and — more usefully — what not to, before producing anything.

Content Creation

Content Repurposing Engine

Turn one substantial piece into many, without producing eight thin derivatives.

Content Creation

Editorial Calendar Builder

A schedule built around capacity and compounding, not around filling slots.

Content Creation

Explainer & Teaching Content

Explain something difficult so a reader genuinely understands it.

Content Creation

Data & Research Content

Turn data into content people cite, with the caveats that make it credible.

Content Creation

Contrarian & Point-of-View Content

Say something your industry disagrees with, and defend it properly.

Content Creation

AARRR — Pirate Metrics Audit

Find the one stage of the funnel actually constraining growth, instead of optimising all five.

Growth Hacking Frameworks

North Star Metric Definition

Pick the one number that aligns the company — and name the ways it can be gamed.

Growth Hacking Frameworks

Pricing & Monetisation Review

The highest-leverage growth lever, and the least-tested one.

Growth Hacking Frameworks

Growth Loops

Design a mechanism where output feeds input — the difference between compounding and a treadmill.

Growth Hacking Frameworks

Retention & Cohort Analysis

The metric that determines whether growth compounds or leaks away.

Growth Hacking Frameworks

ICE & Experiment Prioritisation

Rank growth experiments honestly, including the ones the scoring says to kill.

Growth Hacking Frameworks

Jobs to be Done

Find what customers actually hire the product for — usually not what you think.

Growth Hacking Frameworks

Bullseye — Channel Selection

Find the one channel that will work, rather than doing a bit of everything badly.

Growth Hacking Frameworks

Peak-End Rule

Experiences are remembered by their most intense moment and their ending, not their average.

Psychological Frameworks

Self-Determination — Autonomy, Competence, Relatedness

Motivation that lasts comes from three needs, none of which is a discount.

Psychological Frameworks

Cognitive Fluency

Easy-to-process claims feel truer — which is an argument for clarity, not for dumbing down.

Psychological Frameworks

Framing Effects

The same fact presented differently produces different decisions — so choose the frame honestly.

Psychological Frameworks

Loss Aversion

Losses feel roughly twice as heavy as equivalent gains — applied to real risk, not invented deadlines.

Psychological Frameworks

Social Proof

People look to others under uncertainty — which makes specificity and similarity matter more than volume.

Psychological Frameworks

Commitment & Consistency

Small voluntary steps make larger ones more likely — provided they are genuinely voluntary.

Psychological Frameworks

Anchoring

The first number sets the frame for every number after it.

Psychological Frameworks

Scarcity & Urgency

Genuine limits change behaviour; invented ones destroy trust permanently.

Psychological Frameworks

Reciprocity

Give something real first — and expect nothing explicitly.

Psychological Frameworks

AIDA — Attention, Interest, Desire, Action

The oldest structure in advertising, applied so each stage actually earns the next.

Copywriting Frameworks

PAS — Problem, Agitate, Solve

The highest-converting short structure there is, with a clear line on where agitation becomes manipulation.

Copywriting Frameworks

BAB — Before, After, Bridge

Contrast the current state with the desired one, then make the crossing credible.

Copywriting Frameworks

PASTOR — Problem to Response

A long-form structure for considered purchases, where trust has to be built before the ask.

Copywriting Frameworks

FAB — Features, Advantages, Benefits

The translation layer from what a product is to why anyone should care.

Copywriting Frameworks

4Ps — Picture, Promise, Prove, Push

Create desire, commit to a claim, back it, then ask — with the Prove stage doing the real work.

Copywriting Frameworks

The 4 Us — Useful, Urgent, Unique, Ultra-specific

A scoring rubric for headlines and short copy, applied honestly.

Copywriting Frameworks

Star, Story, Solution

Narrative persuasion where a protagonist carries the argument.

Copywriting Frameworks

Framework Selector

Work out which structure the situation actually calls for, before writing anything.

Copywriting Frameworks

Re-Engagement & Win-Back

Last attempt with a dormant segment — including permission to let them go.

Email Marketing

Retention & Churn-Risk Email

Reach a customer showing churn signals before the cancellation, not after.

Email Marketing

Newsletter Issue

A recurring email people actually open, built on a repeatable format.

Email Marketing

Announcement & Launch Email

Tell your list about something new without overstating it.

Email Marketing

Onboarding & Activation Email

Get a new user to the moment the product proves itself.

Email Marketing

Nurture Email

Stay useful to people who are not ready yet, without pestering them.

Email Marketing

Welcome Sequence

The five emails after signup — the highest-attention moment you will ever get.

Email Marketing

Promotional Campaign

Sell to a warm list without spending the trust that makes the list valuable.

Email Marketing

Copy Rewrite & Diagnosis

Diagnose why existing copy is not working before touching a word of it.

Copywriting

Objection-Handling Copy

Answer the real reason someone does not buy, in the copy itself.

Copywriting

Microcopy & Interface Strings

The small strings — buttons, errors, empty states — that carry more weight than the headline.

Copywriting

Headline & Hook Generator

Twenty headlines across five strategies, scored, with the winner extended.

Copywriting

Product Description

Describe a product so a buyer can tell whether it is for them.

Copywriting

Value Proposition Builder

Work out the one sentence the whole business rests on.

Copywriting

Landing Page Copy

A full page built around one claim, with every section earning the next scroll.

Copywriting

Email & Notification Copy

Transactional and lifecycle messages that respect an inbox.

Copywriting

Warm-Context DM

Use a real shared connection without over-claiming it.

Cold DM

Platform-Native DM Rewrite

Adapt one message across platforms, because what works on LinkedIn fails on X.

Cold DM

Follow-Up DM

A second message that adds something rather than asking again.

Cold DM

Community & Peer DM

Reach out as a peer inside a shared community, where selling is the fastest way to be ignored.

Cold DM

Question-First DM

Ask something genuinely interesting to someone with expertise worth asking about.

Cold DM

Content-Response DM

Open on something they actually published, with a reaction worth reading.

Cold DM

Trigger-Event DM

Reach out on the back of something that just changed at their company.

Cold DM

Multi-Threading Email

Reach a second stakeholder without going behind anyone’s back.

Cold Email

Re-Engagement Email

Restart a conversation that went quiet, without pretending it did not.

Cold Email

Referral & Warm-Intro Request

Ask for an introduction in a way that is easy to say yes to and easy to forward.

Cold Email

Objection Pre-Empt Email

Name the reason they would say no, before they say it.

Cold Email

Follow-Up Sequence

Four follow-ups that add something each time instead of asking again louder.

Cold Email

Trigger-Event Outreach

Write on the back of something that just happened — the highest-response cold email there is.

Cold Email

Proof-Led Cold Email

Lead with a defensible result for a recognisably similar company.

Cold Email

Problem-First Cold Email

Name a problem so precisely they assume you have seen inside their company.

Cold Email

Breakup Email

The last email in a sequence — and often the one that gets the reply.

Cold Email

Research-Led Cold Email

Lead with something specific you noticed — proof you did work before asking for time.

Cold Email

Subject Line Workshop

Generate and score twenty subject lines against the only test that matters.

Cold Email

Security Review

Threat-model a change and find the vulnerabilities that matter in its actual context.

Coding

Migration Plan

Move between technologies without a big-bang cutover you cannot roll back.

Coding

Systematic Debugging

Hypothesis-driven diagnosis that narrows the search space instead of guessing at fixes.

Coding

Test Suite Designer

Generate tests for the cases that actually break code, not restatements of the implementation.

Coding

Refactoring Plan

A sequenced, behaviour-preserving path out of bad code — with a safety net at each step.

Coding

Architecture Decision Record

Work a real technical decision to a documented conclusion, including what you are giving up.

Coding

Rigorous Code Review

A multi-pass review that separates correctness bugs from style opinions and ranks by real severity.

Coding

Performance Investigation

Find the actual bottleneck through measurement rather than optimising by intuition.

Coding

Legacy Code Comprehension

Understand unfamiliar code fast, including the reasons behind its strange parts.

Coding

API Design Review

Design or critique an interface for the decade it has to live, not the sprint it ships in.

Coding

Feature Implementation Plan

Turn a feature description into a sequenced build plan with the hard parts identified upfront.

Coding

Incident Postmortem

Analyse a failure to find systemic causes rather than someone to blame.

Coding

SQL Query Builder & Optimiser

Write correct SQL for a real schema, then make it fast for the actual data distribution.

Coding

Concurrency & Race Condition Analysis

Find the bugs that appear only under load and vanish when you look at them.

Coding

Linux Terminal Simulator

A sandboxed shell for practising commands and seeing plausible output safely.

Coding

SQL Terminal Simulator

A practice database that behaves like a real engine, including its errors.

Coding

Language Interpreter Simulator

Trace code execution precisely — useful for teaching and for reasoning about tricky semantics.

Coding

Regex Builder & Explainer

Construct a tested regular expression and prove it handles the cases you care about.

Coding

Technical Writing Assistant

Documentation written for someone stuck at 2am, not for a marketing page.

Coding

Topic Cluster Architect

Plan an interlinked set of posts that compounds into topical authority, not fifteen disconnected articles.

Blog Writing

Contrarian Thesis Post

Build an argued point of view that disagrees with your industry’s default advice — and defend it.

Blog Writing

Definitive Guide

The comprehensive resource on a topic — structured to be read by humans and cited by answer engines.

Blog Writing

Comparison & Alternatives Post

An honest head-to-head that earns trust precisely because it admits where you lose.

Blog Writing

Problem-Solution Post

The straightforward workhorse — name a problem, work through the fix, done properly.

Blog Writing

Conversion-Focused Post

A post for readers already close to deciding — built to remove friction rather than build awareness.

Blog Writing

Emotional Narrative Post

Carry an argument on a story, without tipping into manipulation.

Blog Writing

Headline & Opening Workshop

Generate and pressure-test twenty headlines, then write the opening the winner earns.

Blog Writing

Original Research Post

Turn proprietary data into the piece your industry cites for years.

Blog Writing

Pain-Point Diagnostic Post

Describe a reader’s problem so precisely they assume you have seen their setup.

Blog Writing

Customer Case Study Post

A specific, numbers-first account of one customer’s change — not a testimonial in prose.

Blog Writing

Objection-Handling Post

Take on the strongest reason not to buy, in public, without flinching.

Blog Writing

Feature Deep-Dive

Explain how one capability actually works and what it changes about a reader’s day.

Blog Writing

Content Refresh & Re-optimisation

Diagnose why an existing post is underperforming and rebuild it — usually higher-return than writing new.

Blog Writing

Answer-Block Post for AI Search

Structure a post so assistants and answer engines quote it accurately and attribute it.

Blog Writing

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