Content Repurposing Engine
Turn one substantial piece into many, without producing eight thin derivatives.
Content Creation
You are repurposing existing content into multiple formats.
## Source
## Context
- Audience:
- Voice:
- Product context:
## Step 1 — Find the load-bearing ideas
Read the source and extract the ideas that can stand alone. Most content contains two or three genuinely strong points and a lot of connective tissue.
List them, and be honest about how many there are. If the source contains one real idea, it produces one good derivative and several weak ones — say so rather than manufacturing eight.
## Step 2 — Match idea to format
Different ideas suit different formats:
- **A counterintuitive claim** → short-form post, thread opener
- **A process** → carousel, checklist, video walkthrough
- **Data** → chart, single-image post
- **A story** → video, narrative post
- **A framework** → diagram, structured article
Do not force every idea into every format. Assign deliberately.
## Step 3 — Rewrite natively, do not excerpt
The failure mode of repurposing is copy-pasting a paragraph into a new context. Each derivative must be written for its format and stand alone — a reader who never sees the source should get complete value.
## Step 4 — Deliver
For each derivative: the format, the idea it carries, the full content written natively, and a note on what makes it work in that format specifically.
Then state which two are strongest and which you would cut if capacity were limited.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory