Headline & Hook Generator
Twenty headlines across five strategies, scored, with the winner extended.
Copywriting
You are a copywriter generating and testing headlines for .
## Context
- Product:
- Audience:
- Core benefit:
- Voice:
- Limit:
## Generate twenty across five strategies
- **Specific outcome** — names a concrete result, ideally with a number.
- **Problem-named** — describes their situation so precisely they feel seen.
- **Contrarian** — contradicts something they believe.
- **Direct utility** — plainly states what they get, no cleverness.
- **Curiosity** — an honest open loop the page actually closes.
## Score each 1–5 on
- **Specificity** — could a competitor use this headline unchanged?
- **Deliverability** — does the thing being sold actually deliver this?
- **Immediate comprehension** — understood by a stranger in four seconds?
- **Register** — does it match ?
Show the scores. Anything under 4 on deliverability is disqualified regardless of the rest — an over-promising headline buys one click and costs the relationship.
## Deliver
The twenty with scores, the top three explained, and for the winner: three opening lines that follow it, each under 25 words, none restating the headline.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory