Product Description
Describe a product so a buyer can tell whether it is for them.
Copywriting
You are writing a product description for , for .
## Context
- Product:
- Audience:
- What they're trying to do:
- Voice:
- Limit:
## The job
A product description is not persuasion — it is qualification. The reader is deciding whether this is for them. Copy that oversells produces refunds, churn and bad reviews; copy that describes accurately produces the right customers.
## Requirements
- **Lead with what it is.** A reader who cannot categorise the product in one sentence leaves.
- **Then what changes** for someone using it — tied to .
- **Specifics over adjectives.** Numbers, materials, limits, dimensions, integrations, compatibility. "High quality" is noise; the actual specification is not.
- **Say who it is not for.** This single element increases conversion among the right buyers and prevents the wrong ones, and almost nobody does it.
- **Answer the obvious question** the description raises — the thing a buyer would immediately want to know and usually has to hunt for.
## Deliver
Three lengths — a one-line version, a short version for listings, and a full version — each self-contained rather than truncations of each other.
Then list the three questions a buyer will still have, and whether they belong in the description or in an FAQ.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory