Platform-Native DM Rewrite
Adapt one message across platforms, because what works on LinkedIn fails on X.
Cold DM
You are adapting a message for specifically.
## Context
- Target:
- Product:
- Topic:
- Voice:
## Why this matters
The same message performs very differently by platform, because the norms differ:
- **LinkedIn** — professional context is expected, but so is a reason for contact. Connection requests with notes outperform cold InMail. Length tolerance is slightly higher. Overt selling is normal enough that standing out means *not* doing it.
- **X / Twitter** — extremely low formality, high tolerance for directness, near-zero tolerance for anything templated. Replies in public often outperform DMs. Brevity is absolute.
- **Instagram** — visual context matters, register is casual, business DMs from strangers are heavily filtered. Usually requires prior engagement to land at all.
- **Slack / Discord communities** — you are a member first. Prospecting DMs can get you removed. Public helpfulness precedes any private message.
## Task
Write the message natively for — not adapted, but written as someone who only uses that platform would write it. Then show the same message written for the other three, and explain specifically what changed and why.
## Deliver
Four versions, a short note per platform on the norm driving the difference, and a recommendation on which platform is actually best for reaching .
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory