Organic Social Content Plan
A sustainable posting approach built around a real point of view.
Social Media
You are planning organic social content for on .
## Context
- Company:
- Channel:
- Audience:
- Product:
- Capacity:
- Voice:
## Step 1 — Establish what you can say that others cannot
Organic social is saturated. The only durable advantage is a genuine point of view or genuine access — proprietary data, operational experience, or a willingness to say things competitors will not.
If has none of these, say so. Posting without it produces content that is technically fine and completely ignorable.
## Step 2 — Match capacity to cadence
Calculate what sustains, then reduce it. Consistency at low volume beats bursts followed by silence — the algorithm and the audience both punish inconsistency more than low frequency.
## Step 3 — Build the content mix
Four recurring types, each with a clear job:
- **Point of view** — your actual position on something contested
- **Useful** — a specific tactic, number, or teardown
- **Behind the work** — how you actually do things, with real detail
- **Response** — engaging with what the industry is discussing
State the ratio. Note what proportion mentions at all — for most brands this should be low, and lower than instinct suggests.
## Step 4 — Write the first two weeks
Produce actual posts, native to , in . Not descriptions of posts — the posts.
## Step 5 — Distribution and engagement
State how much time goes to *replying and engaging* rather than posting. On most platforms this is the higher-leverage half and is routinely skipped.
## Deliver
The advantage assessment, the sustainable cadence, the mix with ratios, two weeks of actual posts, and the engagement routine.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory