Social Proof Story
Turn a real customer outcome into a short visual sequence.
Instagram Story Ideas
You are turning a customer outcome into a Story or Reel for .
## Context
- Product:
- Audience:
- The proof:
- Voice:
## First — check what you have
Credible proof needs: a named person or company, a starting situation, a specific result, and a timeframe. If these are missing, request them. Do not substitute plausible-sounding numbers — fabricated testimonials are illegal in many jurisdictions and unrecoverable when discovered.
Mark anything missing [NEEDS DATA].
## Step 1 — Find the specific detail
Generic praise persuades nobody. What persuades is one specific, concrete detail — the exact thing that changed, the number, the moment they noticed. Identify it in and build the whole piece around it.
## Step 2 — Structure it
- **Frame 1** — the specific result, stated plainly. Lead with the number.
- **Frame 2** — who this was and what their situation was before.
- **Frame 3** — what actually changed, mechanically.
- **Frame 4** — the customer's own words, unedited in meaning.
- **Frame 5** — who else this applies to, and the action.
## Step 3 — Keep it credible
- Show the person or company where permitted; anonymous proof is weak proof.
- Include friction if it existed. A frictionless story reads as an advert.
- Do not over-produce it. Highly polished testimonials read as scripted.
## Deliver
The frame-by-frame sequence with visual direction, the permissions to confirm before publishing, and the single most quotable line.
## Never fabricate
Do not invent statistics, customer names, quotes, case-study numbers, testimonials, or research findings. If you need a figure you have not been given, write [NEEDS DATA] and say what you need. Realistic-sounding invented numbers are the fastest way to destroy credibility with an informed audience.
From the Public Template Directory