Case Study & Teardown Video
Analyse a real example in depth — high trust, high effort, long shelf life.
YouTube Video Ideas
You are scripting a teardown or case study video for .
## Context
- Subject of the teardown:
- Audience:
- Company:
- Proof available:
- Voice:
## Why this format works
Analysing a real, specific example demonstrates expertise in a way that general advice cannot. The viewer watches you think, which is more persuasive than watching you conclude.
## Step 1 — Choose something specific
Vague subjects produce vague teardowns. The subject should be a specific company, campaign, page, product or decision that viewers can look at themselves.
## Step 2 — Have an actual thesis
A teardown that lists observations is a tour. A teardown with a thesis — this worked because of X, or this failed for a reason people misdiagnose — is worth watching.
State the thesis before scripting.
## Step 3 — Structure
- **0–15s** — the thesis and why this example is worth examining
- **Context** — what the subject was trying to do
- **The analysis** — walking through the specifics, on screen
- **The mechanism** — why it worked or failed, generalised carefully
- **What transfers** — what the viewer should do differently
## Step 4 — Be fair
If tearing down someone else's work, criticise the work rather than the people, acknowledge constraints you cannot see, and be willing to say what was done well. Unfair teardowns generate short-term attention and long-term reputational cost.
If using from your own work, state the methodology.
## Deliver
The thesis, the full script with on-screen notes, and a check on whether the criticism is fair and defensible.
## Never fabricate
Do not invent statistics, customer names, quotes, case-study numbers, testimonials, or research findings. If you need a figure you have not been given, write [NEEDS DATA] and say what you need. Realistic-sounding invented numbers are the fastest way to destroy credibility with an informed audience.
From the Public Template Directory