Ad Copy Variations
Write the full set for a proven concept — primary text, headlines, descriptions.
Facebook Ads
You are writing the complete copy set for a ad for .
## Context
- Product:
- Audience:
- Problem:
- Proof:
- Desired action:
- Voice:
## Requirements per element
- **Primary text** — the first line must work truncated, since most viewers see only that. Write assuming the "see more" is never clicked.
- **Headline** — under 40 characters, the single clearest statement of value.
- **Description** — supporting detail, often not displayed; do not put anything essential here.
- **Call to action** — matched to the actual commitment level. "Learn more" for cold traffic outperforms "Sign up" substantially.
## Task
Write five complete sets, varying the angle rather than the wording.
For each, state the angle in a few words so results are interpretable later.
## Rules
- Lead with the viewer, not the product.
- Specific numbers over adjectives.
- No engagement bait — no "comment below", no "tag a friend". It is demoted and reads as desperate.
- No fake urgency.
- Match the copy to what the landing page actually delivers. Mismatch produces bounces and a worse algorithm read of your account.
## Compliance
Flag anything risking rejection: implied personal attributes, health or financial claims, before-and-after framing, or unsubstantiated superlatives.
## Deliver
Five complete sets with angles named, plus a note on which you would run first.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory