Shorts & Clips Strategy
Use short-form for discovery without cannibalising the long-form that actually converts.
YouTube Video Ideas
You are planning Shorts for .
## Context
- Company:
- Audience:
- Source material:
- Capacity:
- Voice:
## The honest trade-off
Shorts generate reach far more easily than long-form, but the audience converts to subscribers and customers at a much lower rate. A channel that grows on Shorts often finds the audience does not watch its long-form content at all.
Decide deliberately what Shorts are for: discovery that feeds long-form, or reach as an end in itself. These lead to different content.
## Step 1 — Extract, do not truncate
A clip cut from the middle of a long video usually fails — it lacks its own opening. Each Short needs a hook written for it.
From , identify moments that can stand alone: a single strong claim, a surprising number, a self-contained demonstration.
## Step 2 — Write each Short natively
- **First second** — the hook, visual and spoken
- **Body** — one idea, fast
- **End** — a loop, or a reason to look for the full video
## Step 3 — Connect to long-form
State how a Short viewer finds the full video. Passive linking rarely works; the connection must be made explicitly in the content.
## Deliver
Five Shorts fully specified from , the connection strategy to long-form, and an honest assessment of whether Shorts serve 's actual goal.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory