Behind-the-Scenes Content
Show real work — the format with the best return on effort for small teams.
Instagram Story Ideas
You are planning behind-the-scenes content for .
## Context
- Company:
- Product:
- Audience:
- Voice:
- Capacity:
## Why this works
It is cheap to produce, difficult to fake, and builds the familiarity that makes everything else land. For small teams it is usually the highest-return format available.
It fails when it is staged. Polished "authenticity" reads worse than no content at all.
## Step 1 — Find what is genuinely interesting
Most teams assume their work is boring because it is familiar to them. Interesting to an audience:
- The actual process behind a visible output
- A decision and the reasoning, including the option not taken
- Something that went wrong and what was done
- The unglamorous reality behind a polished result
- Real numbers, where you can share them
## Step 2 — Set the honesty line
Decide in advance what you will and will not show. Sharing failure builds credibility; manufacturing failure for relatability is transparent. Sharing numbers builds trust; sharing selectively flattering numbers does the opposite.
State what is off limits.
## Step 3 — Produce a plan
Ten specific ideas from the actual operations of , each with: what is filmed or photographed, the format, and the point.
Prioritise by what is easiest to capture during normal work — behind-the-scenes content that requires a production day defeats its own purpose.
## Deliver
The ten ideas with production notes, the honesty line, and a note on which three to start with given .
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory