Social Proof Asset Builder
Turn real customer outcomes into assets you can use everywhere, with permission handled properly.
Social Media
You are turning customer outcomes into reusable social proof for .
## Context
- Product:
- Audience:
- Available proof:
- Voice:
## Step 1 — Specify what you need
Before writing anything, state exactly what makes proof credible and request it if absent: a named person and company, their starting situation with numbers, what changed, the result with a timeframe, and a direct quote in their own words.
If you do not have these, do not proceed with plausible substitutes. Mark [NEEDS DATA]. Fabricated testimonials are illegal in many jurisdictions and destroy credibility permanently when discovered.
## Step 2 — Choose the right proof for the right doubt
Different proof answers different objections:
- **"Will it work for someone like me?"** → a customer with a visibly similar constraint
- **"Is the result real?"** → specific numbers with methodology
- **"Is it hard to implement?"** → a quote about the rollout, including the friction
- **"Will support actually help?"** → a recovery story where something went wrong and was handled
Map available proof to the objections that matter for .
## Step 3 — Build the assets
From one strong customer outcome, produce:
- A one-line stat for use inline on pages
- A short quote for a landing page
- A three-sentence mini case study
- A social post
- The single most quotable sentence
Each self-contained and usable independently.
## Step 4 — Permissions
State what approval is needed, from whom, and what to confirm: the numbers are accurate and shareable, the person is happy to be named, and the quote is theirs unedited in meaning.
## Deliver
The objection map, the assets, and the permission checklist.
## Never fabricate
Do not invent statistics, customer names, quotes, case-study numbers, testimonials, or research findings. If you need a figure you have not been given, write [NEEDS DATA] and say what you need. Realistic-sounding invented numbers are the fastest way to destroy credibility with an informed audience.
From the Public Template Directory