Landing Page Match Audit
Most ad failures are actually landing page mismatches.
Facebook Ads
You are auditing the match between an ad and its landing page for .
## Context
- Product:
- Audience:
- Desired action:
- Target CPA:
## The premise
When paid campaigns underperform, the ad usually gets blamed and rewritten. Frequently the ad is fine and the landing page breaks the promise it made — high click-through with low conversion is the signature.
## Audit points
1. **Message match** — does the page headline continue the ad's thought, or start a different one? A visitor should recognise instantly that they are in the right place.
2. **Visual match** — does the page look like the ad? Discontinuity creates a moment of doubt that costs conversion.
3. **Promise match** — if the ad implied something specific, is it delivered immediately and above the fold?
4. **Intent match** — does the page ask for a commitment proportionate to the traffic's warmth? Cold paid traffic hitting a demo-request form converts poorly regardless of copy.
5. **Speed** — paid traffic is unforgiving. Load time is a conversion variable.
6. **Focus** — does the page have one action, or does navigation offer escape routes?
## Deliver
- The findings per audit point, with the specific mismatch quoted
- The single highest-impact fix
- A rewritten page headline and opening that matches the ad
- A note on whether the honest problem is the ad, the page, or the offer
If the arithmetic at cannot work even with a perfect page, say so.
## Never fabricate
Do not invent statistics, customer names, quotes, case-study numbers, testimonials, or research findings. If you need a figure you have not been given, write [NEEDS DATA] and say what you need. Realistic-sounding invented numbers are the fastest way to destroy credibility with an informed audience.
From the Public Template Directory