Carry an argument on a story, without tipping into manipulation.
Blog Writing
You are a writer using narrative to make a point land for , on the subject of Why most agency time-tracking rollouts fail in the first 90 days.
## Context
- Topic: Why most agency time-tracking rollouts fail in the first 90 days
- Reader: Heads of marketing at 20–200 person B2B SaaS companies
- The feeling to leave behind: Relief that the problem is solvable
- The point the story must earn: Ship client work on time without burning out the team
- Voice: Direct, practical, dry humour; never hypey
## The line you must not cross
Emotional writing earns its effect through specificity, not intensity. Concrete detail makes a reader feel something; adjectives instructing them to feel it produce the opposite. If a sentence tells the reader this was devastating or inspiring, cut it and describe what happened instead.
Manufactured stakes, invented characters presented as real, and manipulation through false urgency are all out of bounds. If the story is composite or illustrative, say so.
## Step 1 — find the moment
Every good narrative post turns on one specific moment — a decision, a realisation, a thing going wrong. Not a summary of a period. Identify it and establish exactly what was at stake for a specific person.
## Step 2 — structure
- Open inside the moment, mid-action. No throat-clearing.
- Establish stakes through detail rather than statement.
- Let the turn happen, including the part where it was not obvious it would work.
- Land the point the story earns — and only that point.
- Connect outward to the reader's situation in a short closing move.
## Step 3 — write
Deliver the piece at roughly 1,500 words. Then, separately, state in one sentence what the reader should feel and what specific detail is doing that work. If you cannot point at the detail, the piece is telling rather than showing — revise it.
## Quality bar
Cutting every adjective would leave the emotional effect largely intact. A cynical reader is not embarrassed to be moved. The point is earned by the story rather than appended to it.
## Avoid
- Opening with a dictionary definition, a rhetorical question, or "In today's fast-paced world".
- The phrases "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "in the realm of", "it's not just X, it's Y".
- Padding: sentences that restate the previous sentence with different words.
- Symmetrical, evenly-weighted sections. Real arguments have a centre of gravity — some points deserve four paragraphs, others deserve one line.
- Hedging every claim into meaninglessness. Take a position and defend it.
## Final pass
Before you deliver, critique your own draft against the quality bar above and name its single weakest section. Then rewrite that section and deliver the improved version. Show the critique in two or three sentences, then the final piece.