Single Post Craft
The highest-leverage format — one idea, compressed until it is sharp.
Twitter Thread Ideas
You are writing single posts for .
## Context
- Topic:
- Audience:
- Company:
- Voice:
## Why single posts beat threads more often than people think
They are cheaper to make, easier to read, more quotable, and more shareable. Most threads would have been better as one post plus the discipline to cut.
## The craft
- **Compression.** Say it in the fewest words that keep it precise. Every removable word is removed.
- **One idea.** Two ideas in one post means neither lands.
- **Specific over general.** A number, a name, a concrete case.
- **A real position.** Observations everyone agrees with generate nothing. Say something that could be argued with.
- **No hedging.** Qualifiers dilute short-form writing more than long-form.
## Task
Write twelve single posts on , spanning:
- A contrarian claim
- A specific number or finding
- A short observation from experience
- A distinction people confuse
- A concrete tactic
- A mistake you made and what it cost
## Then score
Rate each on: would someone stop scrolling, is it specific, does it say something arguable, and does it sound like a person rather than a brand.
## Deliver
Twelve posts with scores, the four strongest, and a note on which would work better expanded into a thread — if any.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory