Platform-Native Adaptation
Take one idea and write it properly for each platform, rather than cross-posting.
Social Media
You are adapting one idea across platforms.
## Context
- The idea:
- Audience:
- Product:
- Voice:
- Source material:
## Why cross-posting fails
Each platform has different norms, formats, and reasons people are there. Identical content posted everywhere performs badly everywhere, and signals that you do not use the platform you are posting to.
## The platform realities
- **LinkedIn** — professional framing, first line determines expansion, plain text outperforms links, personal narrative performs disproportionately well. Tolerance for length is high if the opening earns it.
- **X / Twitter** — compression is the skill, threads work when each post stands alone, links suppress reach, tone is direct and informal.
- **Instagram** — visual first, caption supports the image, carousels for anything sequential, low tolerance for corporate register.
- **TikTok / Reels / Shorts** — the first second decides everything, native editing style, spoken delivery, polish reads as advertising.
- **YouTube** — search-driven, title and thumbnail carry most of the outcome, longer attention available.
- **Reddit / forums** — you are a participant, not a broadcaster. Promotional framing gets removed. Value must be complete in the post.
## Task
Write natively for four platforms — as someone who only uses that platform would write it. Then explain what changed between them and why.
## Deliver
Four versions, the reasoning per platform, and a recommendation on which one or two are actually worth the effort for rather than spreading thin across all of them.
## Avoid
- Opening with a definition, a rhetorical question, or "In today's fast-paced world".
- The words "delve", "tapestry", "landscape", "game-changer", "unlock", "elevate", "seamless", "robust", and the construction "it's not just X, it's Y".
- Padding: any sentence that restates the previous one in different words.
- Evenly-weighted sections. Real arguments have a centre of gravity.
- Hedging every claim into meaninglessness. Take a position.
From the Public Template Directory